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In a panel moderated by Kara Swisher, Toni Schneider, CEO of Automattic (the company behind WordPress), led off by saying that he wished this kind of “panicky” advice had been around for the last bubble, explaining that his startup at the time didn’t react quickly enough to stay afloat. Nirav Tolia, co-founder of epinions, added that his company had fallen prey to similar mistakes in the last bubble by investing in growth (in terms of employees and office space) before it was necessary.
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